August 2016
Sonic franchisees across the country reunited in Little Rock, Arkansas for the biannual 2016 D.L. Rogers Convention. This eager group of managers, executives and their families gathered around the campfire for a Great Escape themed event filled with educational sessions and team 'cabin' competitions.

CLUB TRIP cost savings

June 2016
Top sellers from enjoyed the traditional culture and warm hospitality of Puerto Vallarta at this year's President's Club trip. Spear One was able to achieve extra cost savings by booking two consecutive programs with the same hotel brand in different destinations.

5 Keys to Selecting Motivational Rewards


April 2016
Searching for the perfect incentive award for your program? We created a comprehensive guide to choosing the best reward solution for your audience. Keep these 5 keys in mind during program development and check out our "Ask an Expert" situations and "If/Then" examples for more advice on reward selection. Download Here



February 2016
Customers and prospects of Mitel, a mobile solutions provider, gathered in Germany to gain insight on the company's vision and strategy for the mobile enterprise and mobile cloud. Hosted in a central Berlin industrial building, attendees enjoyed a keynote delivered by Mitel's CEO, live product demos and live video stream translated in three languages.

Benefits of Non-Cash Awards


January 2016
Everyone asks, "what is better: cash or non-cash awards?" The mob of sales reps clamor, "give me cash, not prizes." We've narrowed down the 6 top benefits of non-cash awards in this new resource that will help you maximize the motivational impact of your incentive programs. Full Resource

Top 16 New Hotels for 2016

TOP 16 NEW HOTELS for 2016

November 2015
We scanned the world for top new hotels and resorts to compile a list of our favorites for groups. Learn more about new brands, new renovations and new destinations. This is the perfect resource for answering that question your boss and your attendees keep asking... What's Next?

Taylor Swift concert series events

Taylor Swift Concert series

August 2015
This 18-city customer event series treated guests and their families to an unforgettable concert featuring the screamingly popular Taylor Swift. Attendees could interact with an Instagram frame cardboard cutout (like Taylor's famous album cover) and take pictures with a Fuji Instax camera that produced polaroid-type photo takeaways.

New Hawaii Incentive Travel Guides


July 2015
Our 3 new eBooks are packed with insightful travel tips, top landmarks, must-do activities, and Spear One's recommendations for incentive groups in Hawaii. Consider which island is the right fit for your group with these comprehensive guides. Download here.

Grand Prix incentive contest


June 2015
After a year of hard work, Siemens awarded one lucky winner a trip of a lifetime. The incredible Monaco Grand Prix package included airfare, luxury accommodations, transportation, meals, onsite host, grandstand race day ticket and custom racing jacket.

top producer incentive trip, group incentive travel, incentive travel company, incentive travel services

Top Producer incentive trip

April 2015
Guests of Weststar Pacific, a mortgage and loan servicing company, explored the warm Pacific waters of Cabo San Lucas in this year's top producer trip. The feedback was so outstanding, projected numbers have already doubled for next year's program!

All-Inclusive Resort / Hotel Review

All-Inclusive resort Review

March 2015
A new resource is available to meeting planners with groups interrested in Mexico and the Caribbean. Spear One meeting & incentive travel experts have provided candid reviews and ratings of the top 36 all-inclusive resorts for groups. Download the full review here.

continuing education and development, workplace motivation, gamification of continuing education program

1600+ Hours

January 2015
Spear One makes a big commitment to staff development with a robust CE&D (continuing education & development) program. Gamification tactics helped to excite & motivate members, making 2014 our most successful year yet with 100% of staff meeting their individual goals and 1,660 collective hours earned!

incentive travel resources, incentive program resources, marketing program resources


January 2015
We want to make it easier for you to get the resources you need to design, develop and execute effective meetings, incentive travel, sales incentives and engagement programs. Find several helpful tools in our consolidated resources library here.

Hunger Games movie premiere for corporate event promotion


November 2014
Two days before the public release, CenturyLink hosted private, red carpet premiere showings of The Hunger Games: Mockingjay, Part 1 for 6,500 VIP corporate customers and guests across 26 cities. May the odds be ever in your favor of getting that ticket!

Incentive travel microsite receives a new look & feel.


October 2014
In 2013, three incentive travel leaders merged - Spear One, Corporate Incentive Travel and Sunbelt Motivation & Travel.  A wealth of knowledge and expertise is consolidated in this incentive travel microsite. Check it out

Incentive Program How-To Guide

Incentive program how-to guide

October 2014
Packed with 70 pages of incentive tips, actionable advice, and industry research, "12.5 Steps to the Perfect Incentive Program" is the most comprehensive guidebook we've seen in the industry. Be sure to take advantage of the Planning & Design Worksheet as well. Get the eBook

JAFRA Says Aloha to Paradise


September 2014
This year's summer trip received exceptional reviews among these beauty consultants. This unique all-female audience allowed us to get creative with brightly colored communications, chevron prints and hot pink gift handbags.  The unique "Valley Isle," Maui, provided the perfect setting for team building and relaxation.

Spear One receives two new industry certifications as part of their continuing education and development program.


August 2014
In addition to the 7 new industry certifications achieved last year by Spear One team members, we have two to add this month!  Congrats to Genny Castleberry, our new Certified Meeting Professional (CMP) and Shawna Morley, an Incentive Professional (IP).

The Happiness Advantage


July 2014
This is one of the myths that Shawn Achor exposes in his book, “The Happiness Advantage.” After a 5-week class learning about ways to foster happiness, our team is embarking on a 30-day challenge to become happier and more productive in the workplace.  Happier employees lead to happier customers, we think!

Royalty Awaits, Monaco Incentive Travel


May 2014
The home of Prince Albert II was a regal setting for this President's Club trip.  Overlooking the Mediterranean, guests enjoyed carefree elegance at the landmark Hotel Hermitage in Monte Carlo.  Exclusive events were offered to incentive travel winners such as the tour to Fragonard perfume factory, classic car rally, helicopter tour and gala evening at the private Villa Rothschild. event in Los Cabos, Mexico

Making mexico memorable

April 2014 reached out to Spear One to create memorable experiences for their attendees in beautiful Los Cabos.  Thrilling activities, uniquely cultural venues, entertaining performances and local gift packages add a little "something extra" to this great program.

RAC Teambuilding

Alex, I'll take teambuilding for 1,000

March 2014
Extreme sand castle building gave a whole new meaning to "sun and sand" for Rent-A-Center's 1,100 incentive trip attendees.  Groups joined together to create masterpieces out of sand along with a team chant to present to the judges!

Christmas Candy Crush game raises funds for M.D. Anderson Childrens Cancer Center.

Christmas Crush Unlocks Cure to Cancer

January 2014
Ok, that's a little exaggeration.  But seriously.  Thank you for participating in this sweet success!  Your candy crushing efforts contributed to a $1,250 donation to the MD Anderson Cancer Center.

Incentive Magazine recognizes Siemens partner reward program as Motivation Masters 2013 finalist for channel sales.

Incentive Magazine Channel Sales Award

December 2013
Incentive Magazine recognized Spear One client, Siemens Industry Software Partner Rewards Program, as a finalist in the channel sales category.  The 5th annual Motivation Masters Awards celebrate the best, most effective, and most creative incentive and engagement programs.    

Site Texas wins the Chapter Excellence Award for Leadership with Michael Butler as President.

Butler leads Site Texas to Award

December 2013
Congratulations to Site Texas, led by Chapter President Michael Butler, for winning the 2013 Chapter Excellence Award for Leadership, after executing a multi-city strategy to expand the reach of its events, attract new members, and recruit leaders who will continue to move the chapter forward.

Incentive Magazine industry roundtable discusses state of incentive industry, incentive travel, gift cards, ROI, and other incentive topics.

Mike May Sounds Off at Roundtable

October 2013
The Annual Roundtable is Incentive's most widely read article.  For the 12th annual panel, Mike May shared his insider perspectives and unscripted commentary.  Read Mike's colorful comments on our blog transcript.  Or see the full Incentive Magazine transcript.

Spear One partners with Norwex for short-term sales Incentive Program delivery.

Norwex Selects Spear One for Incentive Program

August 2013
Norwex recently partnered with Spear One to design and deliver a short-term incentive program to boost recruitment.

Group Incentive Travel services strengthened as Spear One acquires Corporate Incentive Travel.

SPear One Acquires Corporate Incentive Travel

July 2013
Spear One is excited to announce the acquisition of Corporate Incentive Travel. This combination further enhances our portfolio of services, especially in the area of international group incentive travel programs. Read the Press Release.

Meeting Planning, Group Incentive Travel, Incentive Programs, Engagement Campaigns made easy.

Lead Gen for Motorola Solutions

June 2013
Creating a variety of lead gen events, Spear One helped Motorola Solutions "Prime the Pipeline" for partners and resellers.

Make meetings more successful with a strategic communications plan from Spear One.

TO the Victor Goes the Club Trip

May 2013
Spear One delivered compelling program communications to boost participation and engagement in the race to earn a spot on the 2013 Galderma Inner Circle President's Club trip.

Spear One is honored by Meetings & Conventions Magazine as a Best Place to Work in the Meetings Industry,

That's What We Call Something Extra

April 2013
Meetings & Conventions Magazine has named Spear One to its list of Best Places to Work in the Meetings Industry for 2013. M&C Article

Mobile App Magic for Meetings

March 2013
Spear One has partnered with QuickMobile, the most trusted event app provider in the industry, to offer the MobileEvent platform for creating powerful and engaging mobile apps for meetings and events. Read more

Spear One and our recent acquistion of Sunbelt Motivation and Travel were the subject of a recent article published in the Dallas Business Journal.

Spear One Featured in Dallas Business Journal

February 2013
Spear One and our recent merger with Sunbelt Motivation and Travel were the subject of an article featured in the Dallas Business Journal's Enterprise Zone. Read the article.

Angry Elves Game Leads to Big Donation

January 2013
Spear One is happy to announce that the number of players of our Angry Elves Christmas game resulted in a donation of over $1200 to the University of Texas M.D. Anderson Cancer Center. Thank you to all who played the game!

Group Incentive Travel News - Spear One and Sunbelt Motivation Merge

Sunbelt Motivation Combines with Spear One

January 2013
Spear One is proud to announce our merger with Sunbelt Motivation enhancing our  portfolio of services in incentive travel, events and sales channel engagement. Read the Press Release.

Spear One employees earn Incentive Program certification.

Spear One Employees Earn Designations

December 2012
Rudy Garza, Vice President, and Kelly Kunz, Program Manager, recently earned their Incentive Professional (IP) designations by passing the IMA's Principles of Results-Based Incentive Program Design examination.

AT&T Program Succeeds by 300%

December 2012
Spear One recently assisted with the launch of a Microsoft 365 training initiative at AT&T. The exceptional animated communications used to engage participants yielded 300% more attendees than anticipated.  

Mike May and Michael Bulter elected to industry posts.

Spear One Leaders Elected

November 2012
Corporate citizenship and serving our industry are valued here. Two of our own are stepping up to industry leadership positions.  Mike May, Spear One President, was elected to serve as a Trustee for the Incentive Research Foundation ( Michael Butler, Director of New Business Development, was elected President of the Site Texas Chapter for 2013 (

Incentive Program Expert Mike May Speaks at  Motivation show

October 2012
Spear One's own Mike May was honored to be a guest speaker at the annual Motivation Show in Chicago.  Mike's session on Emerging Trends for Effective Channel Incentive Programs, one of the best attended sessions of the conference, provided attendees with tips on breathing life into incentive programs and increasing engagement using trends like Gamification and SoMoGlo.

Spear One Has a New Look

September 2012
Spear One is excited to share with you it's new brand. We think our redesigned logo and website represent our approachable style and commitment to creativity. Like us on Facebook if you agree!

Enablement is #trending

August 2012
With complex products, sales channels, and rep turnover, sales enablement is getting increased attention. Spear One is designing more behavioral incentive programs to reward training, certifications, and demos. A hi-tech channel exec said, "enablement is everything in 2012."

Siemens Partner Program Recognized

April 2012
Siemens was recently recognized as one of North America’s top information technology (IT) vendors for its commitment to providing partners with outstanding channel programs that enhance the training and recognition of its valued consultants and resellers. Spear One is honored to work alongside Siemens and congratulates them on their fifth consecutive award.

Successful Med Tech User Conference

March 2012
Spear One was proud to help deliver a successful user conference for a major dental technology company. Dare we say the client was all smiles after the flawless delivery of services?

ESET Grows Channel Sales

February 2012
Security software company ESET uses Elite Rewards and the channel expertise of Spear One to grow their community of reseller partner reps. We like your robot too!

Sonus to So Cal

January 2012
New client, Sonus Networks, hosted a transformative Global Sales Conference. After $50M in improvements, the “new” La Costa Resort and Spa was a perfect venue for repositioning product information, motivational general sessions, outdoor receptions, and sidebar discussions.


Snowball Game to Fight Cancer

December 2011
If you played our snowball game, you helped donate $1,587 to MD Anderson Children’s Cancer Center. Thanks! It combined gamification, CSR, and holiday fun. 3 in 1. We had a sleighload of compliments and Facebook likes.

Global Online Innovation Sweepstakes

October 2011
Avaya is showing small businesses how to save money and drive innovation with a global sweepstakes contest in the U.S., Canada, Germany, France, and U.K. Spear One managed international legal review, developed online contest, and managed award fulfillment. And, Facebook likes were a big success – with over 1,300 new fans!

New Places, New Spaces

September 2011
After months of thoughtful planning, Spear One relocated its headquarters to Irving, TX. Modern touches and decor were selected to inspire creativity and innovation for the team. With a fresh new perspective and expanded set of resources, we are poised to serve our clients even better!

Go Big or Go Home

August 2011
At the Incentive Marketing Association conference, our own Kelly Kunz was selected to provide her insight on the Multi-Generational Workforce panel. Originally, Kelly thought this would be a small breakout. Upon learning she was on the General Session stage, she proclaimed "Go big or go home!" That is the attitude of our employees. That is the attitude that makes your programs successful, time after time.

Gamification & Travel IQ Trivia

June 2011
Gamification is a curious word and a new trend.  HR, Training, Marketing, and Sales Ops are using games to engage employees, to make training more intriguing, and to quiz product knowledge.   With June starting the summer travel season, we created a fun, travel trivia game.  Test your "travel IQ".

Train. Sell. Earn. Redeem.

April 2011
Siemens Industry Software tapped Spear One’s channel incentive expertise to relaunch its partner rewards program with global merchandise awards. Using stepped behavioral incentives, reps earn points upon product knowledge training, certification, and then sales – and redeem points for exciting, local country awards.

New Aria Welcomes Regus

January 2011
UK-based Regus PLC, the world’s largest provider of workplace solutions, kicked off 2011 with their Leadership Conference at the new Aria hotel in Las Vegas. Aria opened December 2009 in the $9.2B City Center development. The modern hotel was the perfect backdrop for Regus executives to look forward in the new year.

Butler to Promote Site Texas

January 2011
Michael Butler, Director of Business Development, was elected VP of Marketing & Communication for Site Texas chapter. He will promote upcoming chapter events using e-communications and event landing pages for registration. Spear One continues to give back to the industry with service and thought leadership.

Rewards in multiple currencies

July 2010
After 2 years of successfully running a Websense North American channel incentive program, they’re now expanding their reach to international partners. Websense continues to rely on Spear One to deliver incentive services for their partners in the UK, Australia and New Zealand.

Private Multi-City Events are Effective Trend

January 2010
Technology clients CommScope, McAfee, Nortel, and Verizon are using road shows to meet face to face with prospects and partners away from public trade shows. The smaller, controlled setting lowers costs, avoids competitors, targets key audiences, and focuses messaging.

Channel Marketing to Tech Partners

October 2009
DIRECTV leverages Spear One channel marketing expertise to promote satellite TV through their telco channels of AT&T, Verizon, Qwest, Cincinnati Bell, and more. Awareness campaign educates 18,000 inside sales reps to increase activations, order completion, and c-sat scores.

Behringer Harvard Calls for Ease of Registration Process

May 2009
To facilitate registration of 35 regulatory training sessions for resellers, Behringer Harvard has contracted Spear One to create a fully customized registration website. Website features include automatic email invitations to all who qualify, call center registration services, and a travel agent portal for added convenience.

Securitas Meets with North American Crew

March 2009
Securitas, in partnership with Spear One, is hosting approximately 850 sales and management members at its 2009 North American Meeting in Denver, CO. Spear One managed the meeting’s general session at the Wells Fargo Theater, as well as teambuilding that includes an “Amazing Race” event at the Broncos’ INVESCO Field.